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TV networks and advertisers rely on the Nielsen TV ratings to understand what people like to watch and listen to. Start the survey.
Television audience measurement in KSA. At Nielsen, we measure what people watch and listen to in over 90 countries around the world. Most of our knowledge and data comes directly from people like you. We rely on real people to understand how audiences watch TV and engage with online video content.
When you join Nielsen panels and surveys, you can help businesses give you more media you'll love, and move the media industry forward.
Outside of traditional TV programming, platforms like Netflix, YouTube, Facebook, Amazon Prime, Tencent Video, TVING and Nordic Entertainment have established streaming footholds in an array of established global markets, including Mexico, Poland, Sweden, South Korea and Hong Kong.
To measure TV audiences, you need three key ingredients: a data source (a combination of panel and big data capable of properly representing viewing audiences); technology (to capture and correctly identify viewing data); and metrics (to make sense of that viewing data for all stakeholders).
22 mar 2022 · Why is viewership measurement important? It helps determine not only what is on TV or streamed, but when and where programs and games exist and how much they cost. And it fuels the enormous media...
Navigate the TV landscape with precision. Examine audience viewing behaviors across key TV delivery platforms in a monthly macroanalysis.
