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Tobacco advertising, promotion and sponsorship (TAPS) bans are a cornerstone of comprehensive tobacco control laws. Global progress in implementing TAPS bans has been enabled by the adoption of the WHO Framework Convention on Tobacco Control.
Statistics also illustrate that banning tobacco advertising and sponsorship is one of the most cost-effective ways to reduce tobacco demand and can be considered a tobacco control "best buy". Despite effectiveness, most countries lack full bans
26 lip 2024 · In 2018, the tobacco industry allocated approximately $8.5 million for print advertisements to promote cigarettes. We estimated that it cost $5.5 million to disseminate the CSs in print the...
Ensuring TAPS laws are regularly examined to limit loopholes and remove exemptions is crucial to continued success. The definition of what constitutes TAPS can allow the tobacco industry to deploy corporate communication and political campaigns that skirt TAPS bans.
In 2019, the largest cigarette and smokeless tobacco companies spent $8.2 billion on advertising and promotional expenses in the United States alone. 1,2 The four major U.S. cigarette companies spent $7.62 billion on cigarette advertising and promotion in 2019. 1
17 wrz 2019 · In the US alone, the tobacco industry spent $8.2 billion on advertising and promoting cigarettes and smokeless tobacco in 2019. Tobacco companies typically respond to marketing restrictions by reallocating resources to new marketing strategies.
16 cze 2009 · A total ban on direct and indirect advertising, promotion and sponsorship, as provided in guidelines to Article 13 of the WHO Framework Convention on Tobacco Control, can substantially reduce tobacco consumption and protect people from industry marketing tactics.
