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  1. Logo. The Siren is our muse, the face of our brand. Her image and our strong wordmark are our most recognizable brand assets. The preferred approach is to use the Siren logo by itself, unlocked from the wordmark.

    • Case Studies

      Explore real-life examples of how our brand expression has...

    • Photography

      Starbucks Siren Starbucks Creative Expression. Contents....

    • Typography

      Starbucks Siren Starbucks Creative Expression. Contents....

    • Voice

      The Starbucks voice is evolving to unite our brand and meet...

    • Theory

      Starbucks Siren Starbucks Creative Expression. Contents....

    • Illustration

      Starbucks Siren Starbucks Creative Expression. Contents....

    • Color

      It’s our most identifiable asset, from the color of our...

  2. 19 wrz 2023 · Learn how the Starbucks logo evolved from a brown and topless siren to a green and white icon, and what it symbolizes. Discover the hidden details, facts, and reasons behind the famous coffee brand's visual identity.

  3. 26 kwi 2023 · The Starbucks logo has undergone several transformations since its inception in 1971. Each evolution has served to refine and strengthen the brand's identity while adapting to changing market conditions and design trends.

  4. The Starbucks siren, sometimes called the Starbucks mermaid, has become a cultural phenomenon, with countless influencers showcasing the Starbucks symbol with its eye-catching star on social media. Today, we will be taking a closer look at the evolution of the Starbucks logo.

  5. 1 mar 2023 · Explore the evolution and meaning of the Starbucks logo, and the company's growth from a Seattle coffee retailer to a global cultural icon. This case study is a journey through Starbucks' history.

  6. Learn how the Starbucks Siren, a symbol of coffee and culture, has changed over the years since 1971. See the timeline of logo designs and the story behind them.

  7. Z pośród kilku historycznych projektów logo w czasach współczesnych, Starbucks słusznie trafił na szczyt. Międzynarodowa marka kawy wyrosła z małego detalisty do tego, jak znamy ją dzisiaj. Logo Starbucks ma za sobą fascynującą podróż, w trakcie której wciąż się rozwija i rośnie.

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