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PBD published its telephone directories under the SMART Yellow Pages name. Upon brand integration of its Bell Operating Companies by SBC Communications, it retained the SMART Yellow Pages name for a time following this period. After 2004, however, it ceased using the SMART name.
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SBC merged Southwestern Bell Advertising, L.P. with Pacific Bell Directory's advertising division, creating SBC Advertising, L.P. As a result, "SMART" is eliminated as a nickname for all of the yellow pages operations, becoming simply SBC Yellow Pages.
The Southwestern Bell branding was retired altogether in 2002 in favor of SBC's corporate standard SBC SMART Yellow Pages, inherited from Pacific Bell Directory. Until 2004, telephone directories published by Southwestern Bell Yellow Pages included the following disclaimer:
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Company profile page for SBC Smart Yellow Pages Inc including stock price, company news, executives, board members, and contact information.
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