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Basta is a 2020 TV commercial for RC Cola Philippines that features a boy with glasses embedded on his back and a family drinking from them. The ad was produced by Gigil agency and directed by Marius Talampas, and received mixed and positive reviews online and awards.
20 lip 2021 · How RC Cola used humour and absurdity to appeal to Gen Z and reverse its sales decline caused by a sugar tax. Learn about the cultural insight, creative strategy and media impact of the 'Basta' campaign.
28 lis 2020 · How did a bizarre ad featuring a boy with four glasses on his back become a hit among Gen Z? Find out the insights and intentions of the GIGIL agency behind the campaign.
"RC Cola" became a local trending topic on Twitter on Friday after the soft drink brand's latest advertisement went viral and left many Filipino netizens con...
Hands down, this is the weirdest ad we’ve seen all year. The spot for the Philippines from RC Cola tells the story of a son who confronts his mother after he suspects he is adopted, given the...
28 lis 2020 · RC Cola Philippines launched a bizarre ad that went viral and sparked debate on social media. The creators from GIGIL agency said they wanted to capture the Gen Z mentality of having fun and not explaining themselves.
15 gru 2020 · This Filipino RC Cola campaign is just that weird. Last month, the soft-drink maker debuted a spot featuring a young boy who comes home from school to confront his mother about being adopted....