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In marketing, promotion refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand or issue, persuasively. It helps marketers to create a distinctive place in customers' mind, it can be either a cognitive or emotional route.
Promocja (z łac. promotio – poparcie, krzewienie, od promovere – posuwać naprzód, szerzyć [1]) – działania polegające na przekazywaniu przez firmę informacji swoim klientom w celu zwiększenia świadomości o oferowanych przez nią produktach i usługach oraz wywołaniu zainteresowania nimi, prowadzącego do zakupu/dotacji [2].
Sales promotion uses both media and non-media marketing communications for a predetermined, limited time to increase consumer demand, stimulate market demand or improve product availability. Examples include contests , coupons , freebies , loss leaders , point of purchase displays, premiums , prizes , product samples , and rebates .
Promotion: Promotion encompasses all the activities a company undertakes to communicate the value of its product or service to the target audience. This includes advertising, sales promotions, public relations, social media marketing, and any other methods used to create awareness and generate interest in the offering. [ 1 ]
12 wrz 2024 · promotion (countable and uncountable, plural promotions) An advancement in rank or position.
PROMOTION definition: 1. activities to advertise something: 2. the act of encouraging something to happen or develop…. Learn more.
3 sie 2020 · What Is Promotion? Promotion is a catch-all term that includes all the ways a business can attempt to enhance the visibility of its products, services, or brand. A poster ad at a bus stop is a form of promotion. So is a sale that discounts the price of a product or service for a set amount of time.
