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17 wrz 2009 · Prescriptives, introduced in 1979 and sold in five countries, is the first major Lauder-conceived and -built brand ever to be closed. It also is the first decisive move in managing the beauty...
Prescriptives was founded in 1979 and was reborn in 2011 as an online-only brand by popular demand. We’ve closed our doors, but we’re still here for you to help with current or past orders and recommendations for replacements of your favorite Prescriptives products:
A collection of cases on counter-positioning as a competitive advantage. Branding is one of the hardest competitive moats to build, and one of the most powerful. While Estée Lauder is a mainstay in today's skincare and makeup industry, its child brand Prescriptives is far less so.
29 paź 2020 · Our fabulous Beauty Director Mikki Taylor laments the passing of Prescriptives Cosmetics, a beloved 30-year-old line of cosmetics that was ahead of its time. Read more.
20 wrz 2015 · Considering we had just told you about their new Comfort Night Repair Cream, we were as surprised as anyone to hear that cosmetics-counter giant Prescriptives is going out of business. A...
19 gru 2022 · Prescriptives cosmetics was founded on the belief that the most important part your skin care is YOU. And with that belief, Prescriptives was able to build a beauty brand that was trusted amongst women around the world.
18 wrz 2009 · Estee Lauder has announced it is discontinuing its Prescriptives cosmetics brand. By Marketing Week 18 Sep 2009. The company will close the wholesale distribution of the brand by January 2010 as part of an ongoing review of its performance.
