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Spanning over a century of visual evolution, the Pepsi logo encodes the history of American consumer culture in stylized iconography. Tracing the brand's symbolic transformations from pharmacy trademark to global emblem, themes of tradition and reinvention reveal tensions at the heart of capitalist mythmaking.
Whether you're an experienced professional or a newcomer to the field, this blog delves into the rich history and evolution of the Pepsi logo. We'll explore the innovative changes it has undergone, the design principles behind each version, and the broader cultural impact of this beloved symbol.
17 gru 2023 · In the 1970s, Pepsi entered a new branding era by introducing perhaps its most iconic design element – the Pepsi Globe. Let's explore the Globe's inception and gradual centralisation of the logo over 15+ years.
26 lut 2024 · In this article, we will delve into the intricacies of the Pepsi logo, exploring its symbolism, tracing its history, and examining the design influences that have shaped its evolution. Understanding the Pepsi Logo
11 paź 2022 · The Pepsi logo design evolution had made a long way from dubious lettering to a sharp three-colored logotype. There were minimalism and realism, script and sans serif, isolated logo and the one with a colorful background.
2 cze 2024 · Delving into the history of Pepsi’s logo unveils a captivating narrative of design choices and strategic adjustments. This review explores the fascinating story behind the iconic emblem, tracing its path from its inception to its present-day incarnation.
21 wrz 2021 · The current Pepsi logo has a patriotic palette of the 40s, a minimalistic design approach of the 60s and 70s, and script-like curves from the logos original look. The present Pepsi logo was created in 2008 when the company started revamping its brand as part of its global re-branding strategies.
