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Pepsi Challenge is a marketing promotion and a taste test between Pepsi and Coca-Cola since 1975. Learn how it started, how it works, and why it is disputed by some researchers and humorists.
Learn how Pepsi manipulated consumers with a devious marketing campaign in the 1970s, using small samples, brand bias and psychological tricks to claim superiority over Coke. Discover how science exposed the Cola Wars as a myth based on trivial flavor differences and brand loyalty.
14 mar 2021 · Wszystko to było efektem Pepsi Challenge, które zapoczątkowano w 1975 roku przez Pepsi. To akcja marketingowa, w której częstuje się losowych konsumentów dwoma „anonimowymi” napojami – w jednym kubeczku jest Pepsi, w drugim Coca-Cola.
24 lip 2024 · Learn how Pepsi disrupted the cola industry with a daring campaign that compared its product with Coke through blind taste tests. Discover the campaign's execution, impact, lessons and legacy in this comprehensive case study.
Learn how Pepsi's taste-test campaign against Coca-Cola in 1975 reshaped the soft drink industry and consumer perceptions. This video analyzes the campaign's success, influence, and lessons for brand positioning.
19 kwi 2019 · Learn how Pepsi challenged Coke in a taste test and won more customers in 1975. This case study uses KNIME and Market Simulation to replicate the historical data and results.
10 paź 2023 · Learn how Pepsi's blind taste test campaign in the 70's influenced food media and culture. See how the phrase "food matchup" became a household term and how other brands tried to copy it.
