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Nielsen in the Philippines. Nielsen is a global leader in audience measurement, data and analytics, shaping the future of media in the Philippines. Learn more about our local offerings.
- Navigating media disruption in the Philippines with “always ... - Nielsen
With the loss of one of the major players and the necessity...
- Nielsen Launches Total Ad Ratings in the Philippines
Nielsen announced the availability in the Philippines of...
- Navigating media disruption in the Philippines with “always ... - Nielsen
With the loss of one of the major players and the necessity of remote working, more people got access to the internet, and the increase in internet penetration was more than 4 million people in urban Philippines alone (from 76% in Q1 2020 to 84% in Q1 2021).
As of 2023, AGB Nielsen Media Research Philippines has implemented surveys named Philippine National TV Audience Measurement (PHINTAM), National Urban Television Audience Measurement (NUTAM), and Rural TV Audience Measurement (RTAM).
20 sty 2022 · In fact, our recent NielsenIQ 2022 Consumer Outlook online survey reveals that 74% of global respondents believe that their priorities, and resulting shopping habits, have been impacted to some degree by COVID-19.
Nielsen announced the availability in the Philippines of Total Ad Ratings, a cross-platform advertising audience measurement solution. For the first time in the Philippines, marketers and media owners will be able to see both a combined and unduplicated view of their total advertising audience reach across TV, computer, and mobile.
15 wrz 2020 · According to Nielsen, the new socioeconomic and behavioral patterns are greatly impacting fast-moving consumer goods (FMCG). In the Philippines, consumers are much more focused on items for a "homebound lifestyle." Food and dairy, for instance, saw a strong uptick in the Philippines.
According to a survey conducted by Nielsen in 2017, the list of top 10 most read newspapers is dominated by tabloids, which could be because tabloids are smaller, hence more convenient, and cheaper, and because most of these are in the native language. Only three broadsheets made it in the list.
