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1 gru 2015 · A TV executive shares his story of being a Nielsen family, a household whose TV-viewing habits are monitored by the research company. He reveals how he manipulated the system, how he felt about his shows' ratings, and how he works in the TV business now.
Nielsen Media Homes are people who let Nielsen measure what they watch and listen to on TV, radio, and streaming. Learn how to become a Nielsen Family, what you get for participating, and how Nielsen ratings are used by the media industry.
Nielsen Media Research is a sister company to Nielsen NetRatings, which measures Internet and digital media audiences through a telephone and internet survey, and Nielsen BuzzMetrics, which measures Consumer-Generated Media. Nielsen also conducts market research for the film industry through National Research Group (NRG).
Nielsen Holdings plc (or Nielsen) is an American media audience measurement firm. Nielsen operates in over 100 countries and employs approximately 15,000 people worldwide.
By contributing to ratings, our panelists let the media and advertising industries know what people like and prefer to watch. Our panelists are an extremely important group and join thousands of other households and people as members of local Nielsen panels across the globe.
O nas. Nielsen jest światowym liderem w dziedzinie pomiaru widowni, danych i analiz, kształtując przyszłość mediów. Mierząc zachowania we wszystkich kanałach i na wszystkich platformach, aby odkryć, co widzowie kochają, dajemy naszym klientom wiarygodne informacje, które napędzają działania.
That’s why some of our panels are made up of groups of people called Nielsen Families, Nielsen Homes or Nielsen Households, letting us know whose hands are on the remote control.
