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DMA data is essential for any marketer, researcher or organization seeking to use standardized geographic areas within their business. DMA (Designated Market Area) regions are the geographic areas in the U.S. in which local television viewing is measured by Nielsen.
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Le regioni DMA (Designated Market Area) sono le aree...
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Wilayah DMA (Designated Market Area) adalah wilayah...
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27 paź 2022 · 2022-2023 Nielsen DMA Ranking. The local television market universe estimates for the various designated market areas, as defined and used by The Nielsen Company throughout the 2022-2023 television season —effective Thursday, October 27, 2022.
3 sty 2024 · Find out the top 200 Designated Market Areas (DMAs) and their Nielsen rankings for the 2022–2023 TV season. See how COVID-19 affected the DMA size and how advertisers use this data to target their campaigns.
A DMA is usually defined by Nielsen Media Research, in large part using Metropolitan Statistical Areas (MSAs) which are identified by the US Census Bureau. DMAs play an imperative role in advertising, broadcasting, and media planning.
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Znowu nadeszła ta pora roku – kiedy Nielsen Media Research aktualizuje rankingi DMA. Wyznaczony obszar rynku (DMA), nazywany również rynkiem mediów, to region Stanów Zjednoczonych, który jest używany do definiowania rynków telewizyjnych i radiowych.
28 wrz 2019 · 2019-2020 Nielsen DMA Ranking. The local television market universe estimates for the various designated market areas, as defined and used by The Nielsen Company throughout the 2019-2020 television season —effective Saturday, September 28, 2019.
