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powiązane z: nielsen consumer panelDigital Intelligence at Scale. Millions Measured Daily. Billions of Online Transactions. Digital & Behavioral Data Intelligence platform, designed by advertisers, for scale.
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Join NielsenIQ Consumer Panel and share your purchase information to help brands and retailers improve their products and services. Earn points for every shopping trip and redeem them for vouchers from your favorite brands.
We use panel data to understand consumer behavior. Whether it be to know what shows consumers are watching on TV or how much time they’re spending listening to the radio, Nielsen panel data provides an accurate picture of how consumers are engaging with media.
Consumer panels aid in refining target marketing strategies by providing detailed insights into consumer preferences and behaviors. This targeted approach is particularly beneficial for companies in retail, e-commerce, and FMCG, where understanding the customer is key to success.
A panel is a small group of people that mirrors a large audience or group of consumers—in terms of race, gender and age and how they behave. People who join Nielsen panels share meaningful information just by changing the channel or using an app on their phone.
In market research, consumer panel data reveals detailed insights into consumer behavior, preferences, and trends. It helps in understanding the factors influencing purchasing decisions, identifying emerging trends, and gauging brand loyalty.
Stay a step ahead in a market where consumer actions are ever-evolving. We blend behavioral patterns with deep insights, offering a tailored blend of purchase analysis and survey insights to get at the heart of your shopper’s decision-making and anticipate market trends.
W tym celu Nielsen przyjrzał się wewnętrznie swojemu procesowi szacowania oglądalności poprzez nasz panel obserwacyjny, źródło szacunków oglądalności, które napędza przemysł medialny.
Reklama
powiązane z: nielsen consumer panelDigital Intelligence at Scale. Millions Measured Daily. Billions of Online Transactions. Digital & Behavioral Data Intelligence platform, designed by advertisers, for scale.
