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The states directed that a portion of the money they received from the settlement should be used to establish a national public health foundation dedicated to prevent youth smoking and helping smokers quit: the American Legacy Foundation, now Truth Initiative.
It is conducted by the Truth Initiative (formerly called the American Legacy Foundation until 2015) and funded primarily by money obtained from the tobacco industry under the terms of the 1998 Master Settlement Agreement reached between 46 U.S. states and the four largest companies in the tobacco industry.
American Legacy Foundation (later renamed Truth Initiative) is founded as part of the Master Settlement Agreement. It is the first national public health organization dedicated to ending tobacco use among youth and young adults.
28 lip 2022 · The most famous anti-smoking campaign in history was branded, simply, as @truth. It was launched in 2000 by the American Legacy Foundation, a nonprofit organization funded with $1.5 billion from the proceeds of a class-action suit against Big Tobacco companies.
Truth Initiative is America’s largest nonprofit public health organization dedicated to a future where tobacco and nicotine addiction are things of the past. Our mission is clear: achieve a culture where young people reject smoking, vaping, and nicotine.
Launched in February 2000 by the American Legacy Foundation, truth ® is the largest national youth smoking prevention campaign in the US and the only national prevention campaign not directed by the tobacco industry.
We investigate, expose, and amplify the truth about smoking, vaping, and nicotine through groundbreaking research and policy studies, our award-winning truth® campaign, community activism and engagement, and innovations to end tobacco use.
