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As a result, the modern history of the firm emphasizes the cheese history. In 1933, the company began marketing by radio sponsorship. In 1935, the Sealtest brand of ice cream was launched as a unified national brand to replace the firm's numerous regional brands.
In the 1950’s, Kraft introduced KRAFT DeLuxe, the first commercially packaged cheese slices to the world. In 1965, Kraft Singles as we know them today, individually wrapped cheese slices, began to appear in stores.
4 dni temu · Founding and early history. Kraft grew out of a wholesale cheese-delivery business established in Chicago in 1903 by James L. Kraft. Three years later he and his brother Charles began processing cheese for distribution to area retailers.
James Lewis Kraft (/ ˈ k r æ f t /; December 11, 1874 – February 16, 1953) was a Canadian-American entrepreneur and inventor and the founder of Kraft Foods Inc. Kraft immigrated to the United States from Canada in 1902.
History. Kraft Singles were introduced in 1950 as "Kraft De Luxe Process Slices". Initially, they were not wrapped individually; Arnold Nawrocki, an American engineer, developed a machine which did this in August 1956. Kraft introduced individually wrapped cheese slices in 1965. [3]
7 sty 2009 · By shredding refuse cheddar, re-pasteurizing it, and mixing in some sodium phosphate, Kraft produced the strange wonder we now know as American process cheese (patented in 1916). It was an ...
1 cze 2012 · In August 1956, an Indiana-born engineer named Arnold Nawrocki shocked the processed-cheese world with a patent for an “apparatus for producing individually wrapped cheese slices.”
