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14 sty 2024 · We’ll unravel the story of the HSBC logo, delving into its historical canvas and exploring its role as a cornerstone of trust within the banking industry. Our journey will dissect the elements that make up this banking icon and why it stands as a beacon of corporate reputation.
With origins in the middle of the 1800s, HSBC is one of the biggest financial companies in the world today. The red and white hexagon that appears in the HSBC emblem has come to represent the bank’s brand. What does the logo actually stand for, and how did it get created?
16 kwi 2024 · What does the HSBC logo stand for? The hexagonal shape made up of red and white triangles represents the bank’s flag. It is based on the cross of St. Andrew the Apostle.
HSBC has only made a few major changes to its logo throughout its lifetime, starting with switching away from the classic coat of arms style emblem. Today, the HSBC logo is a modern, clean, and sophisticated symbol of strength, passion, and creativity.
The HSBC logo comprises a hexagonal figure inspired by the bank's house flag. It incorporates a white rectangle broken up diagonally to create a red hourglass symbol. Like many other Hong Kong company flags that originated in the 19th century, and due to its founder's nationality, the design was...
In this video, Henry Steiner – the man who created our enduring visual identity – explains what inspired his design. For more information and to trace the journey our logo has taken from its origins as a simple red and white flag, through to its transformation into an iconic global brand, please visit the HSBC and the Hexagon exhibition
The hexagon had developed into a globally-recognised logo by the time HSBC celebrated its 150th anniversary. However, we were once again facing an identity crisis. A global brand audit showed there were a vast number of ways that our brand was showing up across different customer touchpoints.
