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1. support.google.com › google-ads › answerHow the Google Ads auction works

   support.google.com › google-ads › answer

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   There are 6 main factors in the ad auction that determine which ads appear, and in what order: Your bid: When you set your bid, you're telling Google Ads the maximum amount you're willing...

   • Learn More About How Adjusting Your Keyword Bids

     This article explains the difference between the automated...

   • Help Your Website Get Results

     Online marketing with Google Ads helps get people to your...

   • Grow Your Business With Google Ads

     When you advertise on websites and mobile apps that show...

   • Guide

     By providing Google with your details upfront, this allows...

   • Sign Up

     Chętnie wyświetlilibyśmy opis, ale witryna, którą oglądasz,...

   • About Google Ads

     If you want to reach new customers online, then advertising...

2. support.google.com › google-ads › answerAuction - Google Ads Help

   support.google.com › google-ads › answer

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   Here's how the auction works: When someone searches, the Google Ads system finds all ads whose keywords match that search. From those ads, the system ignores any that aren't eligible, like ads...

3. blog.google › products › marketingplatformGoogle Ads auction-time bidding comes to Search Ads 360 - The...

   blog.google › products › marketingplatform

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   Now you can take advantage of Google Ads auction-time bidding in your Search Ads 360 bid strategy. By activating auction-time bidding you can enhance your performance when bidding on Google Search, while still maintaining your cross-channel bidding strategy powered by Search Ads 360.

4. ads.google.com › intl › en_usAI-powered Smart Bidding & Bid Optimizations - Google Ads

   ads.google.com › intl › en_us

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   Smart Bidding offers true auction-time optimization. It sets bids for each individual auction, not just a few times a day. This allows you to tailor bids to each user’s unique search.

5. support.google.com › google-ads › answerGoogle Ads automated bidding

   support.google.com › google-ads › answer

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   Google Ads automated bidding is an enterprise-class solution that helps advertisers automatically set bids based on performance goals. Smart Bidding is a set of automated bidding strategies...

6. support.google.com › google-ads › answerUnderstanding bidding basics - Google Ads Help

   support.google.com › google-ads › answer

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   Google Ads gives you several ways to bid for your ads, depending on what matters most to you and your business. Most advertisers focus on clicks, impressions, conversions, or views (for video...

7. www.wordstream.com › articles › what-is-google-adwordsWhat Is Google Ads? How the Google Ads Auction Works

   www.wordstream.com › articles › what-is-google-adwords

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   Google Ads, AKA Google AdWords, is Google’s advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google’s search results. Since advertisers have to pay for these clicks, this is how Google makes money from search.