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3 cze 2024 · The trefoil symbolizes the Girl Scout promises: to serve God and country, to help people at all times, and to live by the Girl Scout Law. The logo has been updated to give the brand a new and modern look, making it more appealing to young girls from diverse backgrounds.
The Saul Bass-designed logo was first presented on October 25, 1978 to the Girl Scout convention in Denver, Colorado, and was introduced on November 13, 1978. It has become a textbook example of the use of whitespace in graphic design, combining the trefoil symbol - which had been used by the...
The Girl Scout brand is more than just a logo or other visual identity. Brand is the personal connection and experience that people associate with an organization - everything from programs and products to how we present ourselves in the community is part of our brand identity. Girl Scouts is an iconic, beloved brand, and it is important for ...
The Trefoil will play the most important role as the primary logo for Girl Scouts. It is the single visual element that has been with Girl Scouts throughout our entire history. While its form has varied over the years, the essence of its shape has remained the same.
At the 1978 GSUSA National Convention, the use of two logos was voted on, allowing Girl Scouts to pick which they wanted to wear as their Girl Scout pin (for Girl Scout Juniors and up).
This typeface was created exclusively for Girl Scouts and is a contemporary reimagining of an old-style serif font reminiscent of typography from the time of our founding in 1912. It is at once distinctive and functional, reflecting a voice designed to be recognized as uniquely Girl Scouts.
Whether you’re talking about Girl Scouts with your friends, wearing a GS shirt in public, or sharing photos of your troop on Facebook, you are all walking talking representations of what it means to be a Girl Scout and what this organization is and does.
