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Conversion Tracking. You can use the Meta Pixel to track your website visitors' actions also known as conversion tracking. Tracked conversions appear in the Facebook Ads Manager and the Facebook Events Manager, where they can be used to analyze the effectiveness of your conversion funnel and to calculate your return on ad investment.
- Use Facebook Pixel
Setting up a pixel involves 2 steps: Create your pixel and...
- Get Started
The Meta Pixel is a snippet of JavaScript code that loads a...
- Use Facebook Pixel
Setting up a pixel involves 2 steps: Create your pixel and set up the base code on your website. You can use a partner integration, if available, or add code manually to your website. Set up events on your website to measure actions like making a purchase.
Your standard event code: Within your Meta Pixel code, above the </script> tag, paste the standard event code that's relevant to your page, such as the Add To Cart code. You'll need to do this for every page you want to track.
The Meta Pixel is a snippet of JavaScript code that loads a small library of functions you can use to track Facebook ad-driven visitor activity on your website. It relies on Facebook cookies, which enable us to match your website visitors to their respective Facebook User accounts.
The Meta Pixel is a snippet of JavaScript code that allows you to track visitor activity on your website. It works by loading a small library of functions which you can use whenever a site visitor takes an action (called an event) that you want to track (called a conversion).
W tym miejscu możemy skopiować kod interesującego nas zdarzenia, by następnie wkleić go w kod konkretnej podstrony naszej strony internetowej lub podpiąć pod przycisk. Dodatkowo możemy wpisać parametry zdarzenia, takie jak np. wartość i waluta konwersji.
18 lut 2022 · The Facebook pixel is a piece of code that you place on your website. It collects data that helps you track conversions from Facebook ads , optimize ads, build targeted audiences for future ads and remarket to people who have already taken some kind of action on your website.
