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29 maj 2020 · Customer Value, Brand Experience, and User Experience on Customer Sati... DIMENSIONS OF CUSTOMER RELATIONSHIP MANAGEMENT PRACTICES FROM SHIP AGE... Tworzenie i przechwytywanie wartości w przedsiębiorstwach w Polsce: oc... How the Creative Class Co-creates a City’s Brand Identity: A Qualitati...
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1 lis 2008 · PDF | This first paper examines total benefits and total costs of product–service designs as antecedents to customer value assessment.
1 lis 2016 · One of the most important tasks in marketing is to create and communicate value to customers to drive their satisfaction, loyalty, and profitability. In this study, the authors assume that customer value is a dual concept. First, in order to be successful, firms (and the marketing function) have to create perceived value for customers.
1 wrz 2021 · Firstly, the integrative four “C”s framework we propose accommodates three sets of conceptual contributions in the domain of managing customer value propositions: key dimensions (strategic vs. operational and perceiving vs. proposing), the four perspectives (customer, company, co-creation, and context) relating the key dimensions to each ...
17 gru 2023 · To consolidate existing research, the current meta-analysis assesses the findings of 687 articles, involving 780 independent samples and 357,247 customers. The most integrative CPV model, which includes benefits, sacrifices, and overall value, performs best.
7 sie 2019 · First, this paper presents an evolved view on customer value which accounts for recent advances in academic research and business practice. Second, this paper updates Holbrook’s value typology by revising existing value types as well as identifying additional value types; and offers guidelines for measuring and modeling customer value.
1 maj 2020 · Customer value is the perception of what a product or service is worth to a customer versus the possible alternatives (Mahajan, 2020). The value concept is key to understanding purchasing and...
