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The first key to the meaning of the BMW logo are its colors: white and blue are the colors of the State of Bavaria in Germany, home of BMW. A 1929 BMW ad depicts the BMW emblem, complete with the four colored quadrants, in a spinning airplane propeller.
- Automotive Life
BMW explained Not really a propeller: the true story of the...
- Automotive Life
26 maj 2023 · The blue and white colors of the BMW logo are taken from the Bavarian flag colors, symbolizing a tribute to the company's origin in Bavaria, Germany.
12 sie 2019 · The quarters of the inner circle on the BMW badge display the state colors of the State of Bavaria – white and blue. But they are in the inverse order (at least as far as heraldic rules are...
19 kwi 2024 · The logo design was inspired by the flag and crest of the carmaker's native Bavaria, in southeast Germany. At the time of BMW's creation, there was a popular movement for Bavarian independence from Germany, so it makes sense that it would adopt the state colours.
10 wrz 2023 · The blue and white quadrants reflect the design of the Free State of Bavaria flag, with alternating colored diamonds. BMW proudly incorporated their home state’s colors into the logo from the beginning, establishing its German roots.
8 sie 2023 · It was in 1917 that the logo embraced its iconic blue and white checkered pattern. Like the Bavarian flag, this design choice was no accident; it was a visual tribute to BMW's origins. The logo was no longer just an identifier; it had become a storyteller, narrating the brand's journey through time. Modernization and Refinement: Reflecting Progress
The Rapp horse though was ultimately replaced with the colours of the Bavarian flag – blue and white – in tribute to the company’s founding province. With commercial brand recognition not exactly at its height in Europe in 1917 though, the revised logo was rarely publicised.
