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To make space for the new items, A&P replaced in-store premiums with Plaid Stamps, which sought to mimic S&H Green Stamps, a popular rewards program. [16] By 1912, the corporation operated 400 stores and averaged a 22% gross margin, resulting in a 2% profit. [ 8 ]
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While one of the most popular brand of trading stamps in the US were S&H Green Stamps, informally known as "green stamps", other large brands included Top Value Stamps, Gold Bond Stamps, Plaid Stamps, Blue Chip Stamps, Quality Stamps, Buccaneer Stamps and Gold Strike Stamps.
3 sie 1978 · Some Wall Street analysts regard A. & P.'s new move to trading stamps — it offered the E.F. MacDonald Company's Plaid Stamps in a number of divisions from 1961 to 1972 — as a faintly...
MacDonald Plaid stamps, which had been distributed primarily by A&P stores in the eastern US, virtually disappeared completely when the nation's largest grocery chain began its own discounting program, as did King Korn and numerous other stamp companies.
In 1961 he took up "incentive buying", and landed A&P as his best customer. 204 Plaidlands throughout the country redeemed stamps for over two million people last year.
Plaid stamps already are in use in 2,700 A. & P. stores, and 15,000 other retailers have been signed up in 29 states, although, in deference to A. & P., Plaid is taking on no more grocers.
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