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AMA Summer Educators Conference 2010 (Table of Contents) Enhancing Knowledge Development in Marketing. AMA Educators Proceedings Volume 21. Boston, Massachusetts, USA 13-16 August 2010. Editors: Easwar Iyer. Robin Coulter. ISBN: 978-1-61782-253-7. Printed from e-media with permission by: Curran Associates, Inc. 57 Morehouse Lane Red Hook, NY 12571
AMA Home Page. The Role of Marketing in Creating Customer Value and Enhancing Societal Welfare. The Summer Educators' Conference is an important forum for current research and intellectual exchange.
AMA 2010 Summer Educator's Conference. 2010 AMA Educators’ Proceedings. Enhancing Knowledge Development in Marketing. Editors. Easwar Iyer, University of Massachusetts, Amherst Robin Coulter, University of Connecticut. Track Chairs.
AMA conference proceedings capture the essence of new research and ideas shared at AMA Academic events. All digital AMA conference proceedings are available to AMA members for the duration of their membership.
Explore the forefront of marketing innovation with the American Marketing Association’s renowned conferences. We curate unparalleled experiences that blend established best practices with cutting-edge techniques, offering attendees unique insights to elevate their marketing strategies.
Title: AMA Winter Educators Conference 2010. Subtitle: Marketing Theory and Applications. Date/Location: Held 19-22 February 2010, New Orleans, Louisiana, USA. Series: AMA Educators Proceedings Volume 21. Editor: Brady, M.K. ISBN: 9781617384271. Pages: 403 (1 Vol) Format: Softcover. TOC Link: View Table of Contents.
American Marketing Association | AMA. 2024 AMA Symposium for the Marketing of Higher Education. Join us in Las Vegas from November 10-13 to explore groundbreaking strategies, engage in invaluable networking, and gain actionable insights to shape the future of higher education marketing. Learn More. The Essential Community for Marketers.
