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Discover global YouTube video trends, and cultural analysis to help you better understand the next generation of creators who are breaking new ground.
22 cze 2023 · Discover the latest trends from our annual global YouTube Culture & Trends report, which looks at how creators are using groundbreaking tools and technologies to take pop culture in an exciting new direction.
To learn more about fandom's impact on culture, the YouTube Culture & Trends team researched hundreds of trends from the past year, consulted the Fandom Institute, and ran surveys with SmithGeiger, asking thousands of people about how they spend their time online as fans.
Explore the latest company news, creator and artist profiles, culture and trends analyses, and behind-the-scenes insights on the YouTube Official Blog.
These are the main YouTube trends in 2023, which of course will change in the following years. Thanks to YouTube’s Culture and Trends report, we can see at a glance of the technological evolution, consumption patterns, and how users are shaping the current digital world.
22 cze 2022 · For our latest report, we conducted surveys in more than 10 countries and analyzed hundreds of trends to find what cuts through in pop culture today. We found that digital culture is now all about personally-relevant content.
In it, they explore the viewership, content, and creative trends that have emerged around the world over the past year. What they found repeatedly pointed to one thing: the increasing indispensability of video in people’s lives, primarily for a sense of connection. Here’s more about what they learned.
