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History. In 1964, 100,000 French farmers agreed to merge six regional dairy cooperatives in order to more efficiently market their products at the national level. On 25 September 1965, the Yoplait brand was launched as a new national brand, as a portmanteau of the brands of two member cooperatives, Yola and Coplait. [2]
Yoplait started in France (fancy!) in 1965 with a group of six dairy co-ops. When they came together they needed a symbol to celebrate where they’ve been and that flower, representing each co-op, is that symbol.
Yoplait was born and started producing delicious yogurts full of goodness! Our little flower logo has been blooming since then, with its six petals representing the six original dairy farmer co-ops. In 1973, Yoplait began to market products in Ireland.
Explore the story of Yoplait, starting with our origins in France 1965 and, our range of delicious yogurts we've developed over the years.
26 cze 2017 · Yoplait began scouring its own history and ultimately found a tale that seemed to resonate: For centuries (or so the story goes), French farmers have made yogurt by putting milk, fruit and ...
Yoplait’s French history goes back to 1964, when a group of French farmers founded a dairy cooperative that would later become Yoplait. General Mills teamed up with Yoplait in 1977, and purchased a majority stake of Yoplait in 2011.
More than 100,000 French dairy farmers couldn’t go wrong when they banded together in 1964 to create the dairy cooperative that a year later would become Yoplait.
