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History. In 1964, 100,000 French farmers agreed to merge six regional dairy cooperatives in order to more efficiently market their products at the national level. On 25 September 1965, the Yoplait brand was launched as a new national brand, as a portmanteau of the brands of two member cooperatives, Yola and Coplait. [2]
Yoplait started in France (fancy!) in 1965 with a group of six dairy co-ops. When they came together they needed a symbol to celebrate where they’ve been and that flower, representing each co-op, is that symbol.
24 wrz 2015 · Yoplait officially launched on Sept. 25, 1965, in Paris, relying on two logos that temporarily co-existed. The six-petal flower – which lost a petal in 2009 – is the one most people equate with Yoplait, as each petal represented the six founding co-ops. But the other logo was a bizarre image.
Explore the story of Yoplait, starting with our origins in France 1965 and, our range of delicious yogurts we've developed over the years.
Our story begins in France back in 1965. In 1965, more than 100,000 farmers from six dairy co-ops decided to come together and start selling their products themselves. Yoplait was born and started producing delicious yogurts full of goodness!
26 cze 2017 · Yoplait began scouring its own history and ultimately found a tale that seemed to resonate: For centuries (or so the story goes), French farmers have made yogurt by putting milk, fruit and ...
More than 100,000 French dairy farmers couldn’t go wrong when they banded together in 1964 to create the dairy cooperative that a year later would become Yoplait.
