Search results
Wise's chips proved an immediate hit with customers and soon the delicatessen owner became a regional potato chip mogul. He decided on an owl as a company mascot, a creature reputed to be "wise," the stylized eye of which remains the corporate logo.
Besides the unusual recipes featuring ground up Wise potato chips as one of the ingredients, the book features plenty of illustrations of Peppy engaged in various activities related to food preparation (a sample is shown below). Here are a few of the recipes.
Similar to the Darling Spuds Mascot positioning exercise, the Sorlands Crisps approach is fun and modern. Turning the Potato Chips themselves into Stick men with mere additions of line drawings is ingenious and again, overcomes negative associations in a positive style.
3 lut 2023 · Mascot. You may be familiar with the cute owl that used to be on all of Wise’s goods if you grew up eating Cheez Waffies Wise potato chips or have come upon an older bag. The mascot’s name is Peppy, and he used to be a significant fixture on all of the company’s product packaging and advertising.
11 sty 2019 · Peppy the Wise Potato Chip Owl Gets Pepped Up. Peppy as he looked back in the late 1950s when he was introduced. In yesterday's post about Wise Potato Chips, I mentioned that Peppy, the owl mascot, is semi-retired. That's because even though he's currently not on the package, he's still around.
5 wrz 2024 · Wise's chips proved an immediate hit with customers and soon the delicatessen owner became a regional potato chip mogul. He decided on an owl as a company mascot, a creature reputed to be "wise," the stylized eye of which remains the corporate logo.
24 sty 2023 · If you grew up eating Wise potato chips, or have gotten your hands on an older bag, you'll recognize the little owl that used to appear on all of the company's products. His name is Peppy, and he used to be a prominent feature on all of the company's product packaging and advertising, according to some archival digging from nostalgia blogger ...
