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1 sty 2008 · This study offers an integrated model of media selection in strategic communication. The model builds on ideas of the media richness theory (Daft & Lengel, 1984) and the channel expansion...
1 wrz 2020 · We conducted an analysis of the most commonly used channels in corporations and linked the results to employees’ satisfaction and media choice. In exploring internal communication satisfaction and satisfaction with media we found a strong positive correlation between the variables.
A new framework for theory-driven media selection, “TIMS”—based on two communication theories, Media Richness and Uses and Gratifications (UGT)— is presented to guide program managers in making informed decisions about selection of media for demand generation programs.
1 sty 2011 · In this research, we tested the effectiveness of media selection prediction of these three tools on 72 communication tasks from 18 companies. We then compared the results to real data. This...
Media channel selection is the process of choosing the most appropriate and effective communication platforms to deliver advertising messages to the target audience. It involves evaluating and selecting from various media options, such as television, radio, print, digital, and out-of-home, based on factors like audience reach, cost ...
31 sty 2009 · Media choice can be understood as a societal process, individual as well as collective, or simply as media selection in specific and given communication situations. In what follows we will first discuss the conditions of media choice in the light of research literature.
1 gru 2013 · The study design compares the explanatory power of three prominent theories of media channel selection: media richness theory, channel expansion theory, and media synchronicity theory.
