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5 cze 2023 · The Advertising program emphasizes both the creative and business-related aspects of advertising, ultimately preparing students for careers in account services, brand management, account planning and research, copywriting, design and layout, media planning, and advertising sales.
Communication literacy in the Department of Advertising is evidenced by competence in writing, speaking, and creating advertising content. A sequenced approach begins with a foundation in writing, then creative design work, and finally a capstone experience that incorporates synergy among written, oral, and creative communication skillsets.
3 lip 2024 · Texas Tech University ’s Marketing & Communications once again was lauded for its exceptional storytelling acumen, earning nine awards in the 2024 CASE Circle of Excellence competition, announced Wednesday (June 26).
The journalism degree program prepares students for meaningful careers in today’s leading news organizations. Journalism classes are steeped in traditional journalism values and emphasize the importance of storytelling, clarity, conciseness, accuracy, and fairness in reporting.
15 cze 2023 · Texas Tech University's award-winning magazine Evermore has been recognized with a Bronze Anvil in the magazines category, marking it as the best public relations magazine in the country. The award judges three consecutive issues of a magazine publication.
Our mission is to provide students at Texas Tech with the opportunities and resources they need to get involved and advance in the industry. You may have heard of one of the AAF's signature programs, the National Student Advertising Competition (NSAC).
5 cze 2023 · Our curriculum prepares students for careers in account services, brand management, account planning and research, copywriting, design and layout, media planning, and advertising sales. Advertising majors learn to think critically and creatively in a collaborative and hands-on learning environment. They also get to showcase their work, hear ...
