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  1. 1. Political advertising includes communications that appear in pamphlets, circulars, fliers, billboards or other signs, bumper stickers, or similar forms of written communication. 2. Political advertising includes communications that are published in newspapers, magazines, or other periodicals in return for consideration. 3.

  2. (d) Discounts offered by a newspaper or magazine to its commercial advertisers shall be offered on equal terms to purchasers of political advertising from the newspaper or magazine.

  3. The Texas Election Law requires certain disclosures and notices on political advertising. The law also prohibits certain types of misrepre-sentation in political advertising and campaign communications. This brochure explains what you need to know to insure that your political advertising and campaign communications comply with the law.

  4. Public relations materials normally appear as press releases or paid advertisements in newspapers and other media outlets. Some less reputable publications, however, publish paid articles under the news banner, blurring the line between journalism and public relations.

  5. Political Advertising. For comprehensive review of political advertising requirements, please refer to the Political Advertising Guide: What You Need to Know or to the Political Advertising Requirements: Frequently Asked Questions.

  6. Public relations materials normally appear as press releases or paid advertisements in newspapers and other media outlets. Some less reputable publications, however, publish paid articles under the news banner, blurring the line between journalism and public relations.

  7. Public Opinion and Government. The relationship between public opinion polls and government action is murkier than that between polls and elections. Like the news media and campaign staffers, members of the three branches of government are aware of public opinion.

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