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Landing page views show the number of times a person clicked on a link that successfully loaded a web page, Instant Experience or shop’s home page on Facebook or Instagram. Link clicks show the number of clicks on links within an ad.
- About landing page view optimization
Optimizing for landing page views is a way to improve the...
- About landing page view optimization
1 kwi 2021 · A landing page view is when a user lands on your ad’s destination URL after clicking a link in your ad and fully loads it. A link click measures only the click on a link and does not take into consideration whether the page was loaded or not.
From Facebook: "Landing page views let you know how many times people loaded your website, after clicking your ad. You can compare landing page views to link clicks to understand how many people clicked on your ad but left before your website loaded.
Optimising for landing page views is a way to improve the traffic your website receives because of your ads. A landing page view is when a person clicks on your ad link and then successfully loads at least some of your ad's destination URL or Instant Experience.
Optimizing for landing page views is a way to improve the traffic your website receives because of your ads. A landing page view is when a person clicks on your ad link and then successfully loads at least some of your ad’s destination URL or Instant Experience.
For landing page view optimization, you only have to add the pixel base code on pages you want people to land on from your ads. If you're using an ad format (such as Offers or Messenger) that takes people to a Facebook Page or video: We recommend setting a performance goal for link clicks, not landing page views.
If you're using an ad format (such as Offers or Messenger) that takes people to a Facebook Page or video: We recommend setting a performance goal for link clicks, not landing page views.
