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From Facebook: "Landing page views let you know how many times people loaded your website, after clicking your ad. You can compare landing page views to link clicks to understand how many people clicked on your ad but left before your website loaded.
Landing page views show the number of times a person clicked on a link that successfully loaded a web page, Instant Experience or shop’s home page on Facebook or Instagram. Link clicks show the number of clicks on links within an ad.
Setting performance goals for landing page views is a way to improve the quality of the traffic your site receives because of your ads.
1 kwi 2021 · A landing page view is when a user lands on your ad’s destination URL after clicking a link in your ad and fully loads it. A link click measures only the click on a link and does not take into consideration whether the page was loaded or not.
Landing page views let you know how many times your website or Instant Experience loaded after your ad was clicked. You can compare landing page views to link clicks to understand how many times people may have clicked on your ad but left before your website or Instant Experience loaded.
Optimizing for landing page views is a way to improve the traffic your website receives because of your ads. A landing page view is when a person clicks on your ad link and then successfully loads at least some of your ad’s destination URL or Instant Experience.
Setting performance goals for landing page views is a way to improve the quality of the traffic that your site receives because of your ads.
