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Landing page views show the number of times a person clicked on a link that successfully loaded a web page, Instant Experience or shop’s home page on Facebook or Instagram. Link clicks show the number of clicks on links within an ad.
From Facebook: "Landing page views let you know how many times people loaded your website, after clicking your ad. You can compare landing page views to link clicks to understand how many people clicked on your ad but left before your website loaded.
1 kwi 2021 · Landing page views provide the most accurate website traffic data you can get from a Facebook Ads campaign. It's the metric that confirms how many people waited long enough to allow your webpage to fully load after they clicked on an ad.
Landing page views let you know how many times your website or Instant Experience loaded after your ad was clicked. You can compare landing page views to link clicks to understand how many times people may have clicked on your ad but left before your website or Instant Experience loaded.
For landing page view optimization, you only have to add the pixel base code on pages you want people to land on from your ads. If you're using an ad format (such as Offers or Messenger) that takes people to a Facebook Page or video: We recommend setting a performance goal for link clicks, not landing page views.
Optimizing for landing page views is a way to improve the traffic your website receives because of your ads. A landing page view is when a person clicks on your ad link and then successfully loads at least some of your ad’s destination URL or Instant Experience.
See the definition and get more information about landing page views rate per link clicks for advertising on Meta technologies.
