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This paper comprises a systematic literature review of the most recent articles discussing the numerous connections between music, business, and management (2017–2022).
This paper comprises a systematic litera-ture review of the most recent articles discussing the numerous connections between music, business, and management (2017–2022).
1 mar 2022 · Specifically, this paper analyzes how music marketers in the music industry can acquire sustainable success in their business through securing their profitability. In marketing literature, it has been well recognized that musical elements such as tempo, instrumentation, pitch, and mode are expected to influence consumer mood such as happiness ...
1 sie 2021 · Weijters and Goedertier (2016) stated that the price impacts a consumer's decision to access music. According to our results, the price value of a paid music streaming service can be perceived as fair, in consumer's opinion, and not an obstacle for intention to purchase them.
2 lip 2022 · This article focuses on music-related decision-making —judgements and decisions associated with music, for which music is of primary interest. 1 Specifically, we discuss the benefits of applying behavioural economics to music-decision research.
25 mar 2024 · In this post, we will highlight some of the most interesting and relevant music research topics that you can explore in your own studies or simply as a way to deepen your appreciation and understanding of this rich and diverse art form.
19 cze 2012 · Due to the relatively poor experience in finding songs in long tail and the powerful emotional meanings in music, two user-centric approaches: context-based model and emotion-based model, have...
