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  1. Communication is defined as ―The flow of material information perception, understanding and imagination among various parties‖. Business includes those organizations, which are engaged in the production and distribution

  2. Introduction to Business Communication. Learning Objectives. Explain the concept of communication. Explain the concept of business communication. Identify various types of business communication. Discuss the tools of business communication. State the role of business communication in an organisation. Concept of Communication.

  3. Corporate communication is a management function that offers a framework for the effective coordination of all internal and external communication with the overall purpose of establishing and maintaining favourable reputations with stakeholder groups upon which the organization is dependent.

  4. What Makes Business Communication Effective? 6 Communicating as a Professional 6 Understanding What Employers Expect from You Improving Your Listening Skills6 Communicating in an Organizational Context 8 Adopting an Audience-Centered Approach 10 Exploring the Communication Process 10 The Conventional Communication Model 10

  5. BUSINESS COMMUNICATION FOR IMPACT. Learn the Fundamentals. COMMUNICATION DEVELOP MENT STRATEGY. 1. KNO W AUDIENCE. Knowing your audience is just as important as knowing your subject matter. Everyone you work with will have different needs, objectives, levels of expertise, biases, etc.

  6. The term business communication is used for all messages that we send and receive for official purpose like running a business, managing an organization, conducting the formal affairs of a voluntary organization and so on. Business communication is more formal than personal and social communication.

  7. corporate communication. 2. Identify the key functions of a corporate communication department within an organisation. 3. Justify the special functions of corporate communication and its strategic business models.

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