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19 paź 2019 · At 95 calories and 2.6 carbs per serving, Michelob Ultra became the first major beer brand to put one of the diet industry’s then most-prominent enemies—carbohydrates—in its crosshairs. But...
27 kwi 2020 · Despite loving great beer I will admit that I have usually had some original Michelob in the refrigerator for the past 30+ years. It is (was) an inexpensive, readily available, mass produced macro lager available at corner gas stations and grocery stores that actually had some flavor.
But what happened to the original Michelob? How did it evolve into the beloved brand we know today? Let’s delve into the fascinating journey of this renowned beer and explore its transformation. The Birth of a Classic. Michelob, originally introduced in 1896, was a beer ahead of its time.
Michelob was a premium lager that was expensive to make, and outside of St Louis and a few other markets, it was relatively unknown. Mich Ultra came about simply because it was a brand in the stable with no real market niche, as you said, but the name still had some cache.
Michelob was originally introduced in 1896 by Anheuser-Busch, and it was initially brewed from barley, hops, and rice. It was known for its dark, rich flavor and high alcohol content of around 5% ABV. In 2002, the formula for Michelob was changed and the name was changed to Michelob Ultra.
Key Milestones. A line of Michelob titled “Michelob Light” was introduced in 1978 as the demand for more diet beer grew. In 2013 it was listed as one of the nine beers Americans no longer drink by USA Today. 5 Sales decline nearly 70% during 2007 and 2012.
17 gru 2021 · Speaking to Fortune, Spiros Malandrakis, head of alcoholic drinks at research firm Euromonitor International, said Michelob Ultra capitalized on the rising trend of health and wellness more than...
