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In 2023, the College launched an updated brand, complete with a comprehensive brand center. Visit the brand center for: Logos; Templates; Guidelines; And more
- Logos
The University of Maryland logo is the primary element of...
- Typography
Adobe Bembo, a serif book type that combines traditional...
- Logos
The University of Maryland logo is the primary element of our institution's visual identity. The logo provides immediate brand recognition and its proper use is imperative as we work together to maintain a reputation of prestige, excellence, and authority as the flagship institution for higher education in the state of Maryland.
At the College of Education, we are a vibrant community of scholars, researchers and changemakers. For more than a century, we have been a leader in education, fostering strong partnerships with federal and state agencies and providing students with unparalleled access to diverse school districts.
Our students, faculty, and staff are our brand and deliver a brand experience to our community through advertising, marketing, public relations, customer service, and visual identity. A brand identity is more than a logo or a set of colors. A brand incudes how we interact with our community.
Adobe Bembo, a serif book type that combines traditional forms with contemporary styling, is the typeface of the University of Maryland logo mark.
Trademark and Licensing is responsible for the use of the University of Maryland’s marks, logos, names, brands, and symbols on products and services; licensing agreements, sponsorships; and enforcement of the brand. Prior written permission is needed from Trademark and Licensing for use of the university name or marks.
Our brand drives our university forward. As Maryland communicators, our core mission is to enhance the University of Maryland’s reputation as a preeminent public research university, dedicated to the public good. Here you will find useful tips, guidelines and resources to support marketing and communication planning.