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2 sie 2007 · sections we examine models that provide insight into how games work (e.g., understanding various types of equlibria) as well as how competition affects pricing. The models may be categorized according to two attributes: the timing of actions and the number of periods (Table 1).
11 cze 2009 · This paper includes an examination of two key issues on price decisions: (1) how should price decisions be made (the strategic and normative issue) within market contexts, and (2) how are...
10.3.5 Revenue Management. Revenue (or yield) management comprises a set of practical techniques based on pricing theory to allocate limited resources (e.g., bucketing airfares into multiple classes and managing seat inventory) among a variety of customer types and, hence, to optimize revenue.
29 sie 2023 · The unified theory of pricing, as manifested in the Strategic Pricing Hexagon, enables business leaders to simplify pricing conversations, accelerate and improve decision making, and increase their confidence that they have chosen the best long-term strategic path for their company.
It discusses what is required to move from a vision of robust pricing to the actual capability, to affirm that pricing strategy is an inextricable element of pricing capability, and to show what is needed to make that capability truly effective worldwide.
(a) We develop pricing mechanisms when there is incomplete demand information, by jointly setting prices and learning the firm’s demand without assuming any knowledge of it in advance. (b) We introduce a model of demand learning, in which the price elasticities are slowly varying functions of time.
Featuring dozens of examples and case studies drawn from their extensive research, consulting, and teaching around the world, Simon and Fassnacht cover all aspects of pricing following the price management process with its four phases: strategy, analysis, decision, and implementation.
