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  1. 1 kwi 2010 · Price is a major parameter that affects company revenue significantly. This is why this paper starts by presenting basic pricing concepts. Strategies, such as market segmentation, discount ...

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  2. 27 lis 2019 · This study aims to understand and describe the pricing strategy model for freight transportation goods. The goal of price optimization is to help companies reach their profit estimations.

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  4. www.researchgate.net › publication › 220518145_Pricing_Models_in_Marketing_Research(PDF) Pricing Models in Marketing Research

    1 sty 2011 · Marketing research has developed several different approaches to price optimization. They include direct methods such as estimation of willingness to pay, indirect methods such as Gabor-Granger...

  5. Several sections dealt with pricing strategies: high and low price strategies, price discrimination, discount, price skimming, penetration pricing and revenue management. Each one of these strategies targets a particular objective and applies to certain situations.

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