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1 kwi 2010 · This is why this paper starts by presenting basic pricing concepts. Strategies, such as market segmentation, discount, revenue management, price skimming, are introduced.
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The aim of the pricing policy is to set optimal prices for the company in relation to the company’s goals (e.g. profit maximization, customer satisfaction, growth). An important decision problem is the lower price limit. The upper price limit, on the other hand, is determined by demand.
