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1 kwi 2010 · This is why this paper starts by presenting basic pricing concepts. Strategies, such as market segmentation, discount, revenue management, price skimming, are introduced.
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This is why this paper starts by presenting basic pricing...
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11 cze 2009 · This paper includes an examination of two key issues on price decisions: (1) how should price decisions be made (the strategic and normative issue) within market contexts, and (2) how are...
31 gru 2023 · The purpose of this paper is to review the price objectives and price methods that were adopted to set prices as well as their impact on the profitability of the firms. One of the most crucial managerial choices is the definition of the price policy since it has an impact on business profitability and market competitiveness.
22 sty 2015 · Pricing strategy is the policy a firm adopts to determine what it will charge for its products and services. Strategic approaches fall broadly into the three categories of cost-based pricing,...
This paper reminds readers that compensation is not the only factor. Snelgrove suggests that the two critical components to successfully implement value-based selling and pricing are (a) the ability to sell value and (b) the motivation to sell value.
Pricing (Revised: July 2012) These lecture notes cover a number of topics related to strategic pricing. Some of these are topics already presented in 15.013, and some are new. The objective is to provide you with a pricing “toolbox,” i.e., a set of pricing techniques, each of which might apply in some situations but not in others.
The aim of the pricing policy is to set optimal prices for the company in relation to the company’s goals (e.g. profit maximization, customer satisfaction, growth). An important decision problem is the lower price limit. The upper price limit, on the other hand, is determined by demand.
