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1 kwi 2010 · Price is a major parameter that affects company revenue significantly. This is why this paper starts by presenting basic pricing concepts. Strategies, such as market segmentation, discount ...
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Price is a major parameter that affects company revenue...
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22 sty 2015 · The developed taxonomy includes 13 impact factors and 38 characteristics of platform pricing. Our findings enable the decomposition and understanding of price models for their future...
This paper suggests treating the introduction of new sales force incentive systems as a change management process, as opposed to a one-time event. This requires clarity on the envisioned future, plan-ning, testing, a robust infrastructure (i.e., data), and top management support.
10 maj 2017 · This article investigates the development and current state of pricing strategy research by undertaking a content analysis of 515 articles published in leading academic journals between 1995 and...
I turn to pricing in markets with strong network externalities. First, we will see how the markup pricing rule can be adjusted to account for a positive or negative network externality. Second, we will examine dynamic pricing policies. In particular, how should one set price when competing with a firm in a “winner-take-all” market?
sets a low initial price in order to penetrate the market quickly and deeply to attract a large number of buyers quickly to gain market share. ‣ Price sensitive market. ‣ Inverse relationship of production and distribution cost to sales growth ‣ Low prices must keep competition out of the market.
Pricing management is the process of integrating all perspectives and information necessary to consistently arrive at optimal pricing decisions. It can be defined as the analysis, planning, determination, enforcement and monitoring of prices and condi-tions (conditions system).
