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There has been much interest in pricing strategies and tactics both in the research and practice domains. This chapter examines the recent literature on pricing with a focus on blending an economics approach with that of marketing.
Featuring dozens of examples and case studies drawn from their extensive research, consulting, and teaching around the world, Simon and Fassnacht cover all aspects of pricing following the price management process with its four phases: strategy, analysis, decision, and implementation.
1 lip 2020 · In the chapter we have described two methods of strategic management control: price model analysis and customer value-based calculation that, when properly applied, help to link price setting with issues of competitive strategy.
This article describes how prices are treated in economic theory. Section 17.2 begins by introducing the concepts of ‘rational preference’ and ‘utility function’, which are standard building blocks of models that attempt to explain choice behaviour.
29 sie 2023 · The unified theory of pricing, as manifested in the Strategic Pricing Hexagon, enables business leaders to simplify pricing conversations, accelerate and improve decision making, and increase their confidence that they have chosen the best long-term strategic path for their company.
5 cze 2012 · To explain the significance of pricing, both in the economic system as a whole and from a management perspective. To explain the context in which pricing decisions are and should be made. To relate the concepts and analysis of the previous chapters to more complex and detailed pricing situations.
12 gru 2018 · In this fundamental chapter, we will identify price as the strongest driver of profit and explore the relevant aspects of price management. Despite its significance, price is often not well managed in practice. Sharp profit declines are not uncommon because of poor price management.
