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Communication theory proposed by S. F. Scudder states that all living beings existing on the planet communicate with each other, although the way of communication is different.
11 cze 2009 · This paper includes an examination of two key issues on price decisions: (1) how should price decisions be made (the strategic and normative issue) within market contexts, and (2) how are...
1 gru 2023 · We define dynamic pricing as changes in price that are prompted by changes or differences in four key underlying market demand drivers: (1) People (i.e., individual consumers or consumer segments), (2) Product configurations, (3) Periods (i.e., time), and (4) Places (i.e., locations).
It discusses what is required to move from a vision of robust pricing to the actual capability, to affirm that pricing strategy is an inextricable element of pricing capability, and to show what is needed to make that capability truly effective worldwide.
There has been much interest in pricing strategies and tactics both in the research and practice domains. This chapter examines the recent literature on pricing with a focus on blending an economics approach with that of marketing.
1 lip 2020 · In the chapter we have described two methods of strategic management control: price model analysis and customer value-based calculation that, when properly applied, help to link price setting with issues of competitive strategy. This means that price setting has a substantial influence on strategic management control processes.
5 gru 2020 · This book examines the major business communication theories, delving into their relationships and practical applications. It addresses issues by cataloging and briefly describing the major business communication theories, as well as giving a typology of these theories to better integrate them.
