Search results
Mass communication includes creating, sending, receiving, and analysing messages to a broad audience through various forms of media. The primary goal is to inform, educate, entertain, or persuade the audience. This includes traditional formats such as television, radio, and print, as well as newer digital mediums like social media and podcasts.
Learning Objectives. Identify key functions of the mass media. Explain how the media functions as a gatekeeper. Discuss theories of mass communication, including hypodermic needle theory, media effects, and cultivation theory. How does mass communication function differently than interpersonal communication?
31 lip 2022 · Mass communication is understood as the technically mediated transmission and publication of information to a large audience scattered in space and time. In economic terms, mass communication can be understood as the satisfaction of entertainment and orientation...
13 sie 2018 · Communication as a one-way process from sender to receiver. Early theories of mass communication were focused on communication as a one-way process in which a sender does something to one or more receivers. However, the identity of this something remained a matter of debate.
Mass communication academia studies how message sources develop a framework for a message, compose the message, send it, and how receiving audiences use their agency in receiving, interpreting, and processing it.
3 maj 2022 · The second edition of this innovative textbook provides a comprehensive overview of mass communication theories, as well as their origins and empirical supports in psychology, sociology, political science, and philosophy.
27 lut 2024 · Understanding Media and Culture: an Introduction to Mass Communication covers all the important topics in mass communication and media history. It also provides case studies, Key Takeaways, Exercises, End-of-Chapter Assessment, Critical Thinking Questions, and Career Connections in every chapter.
