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Mass communication includes creating, sending, receiving, and analysing messages to a broad audience through various forms of media. The primary goal is to inform, educate, entertain, or persuade the audience. This includes traditional formats such as television, radio, and print, as well as newer digital mediums like social media and podcasts.
Mass society theory, Marxist approaches of different types, message-centred theory, and theory of audience and effect are the perspectives reviewed. Chapter Three explores the ideological, political, and cultural contexts in which the mass media operates, and which define the media's functions.
The book entitled “McQuail’s Mass Communication Theory” is an apt account of media, society and culture. The book provides theoretical debates that are supported by empirical research evidence. McQuail provides an introduction of the evolution of media and society to date.
The Handbook of Media and Mass Communication Theory. Handbooks in Communication and Media. This series aims to provide theoretically ambitious but accessible volumes devoted to the major fields and subfields within communication and media studies.
Mass communication can be considered as both a ‘societal’ and a ‘cultural’ phenom-enon. The mass media institution is part of the structure of society, and its techno-logical infrastructure is part of the economic and power base, while the ideas, images and information disseminated by the media are evidently an important aspect of our
3 maj 2022 · The second edition of this innovative textbook provides a comprehensive overview of mass communication theories, as well as their origins and empirical supports in psychology, sociology, political science, and philosophy.
14 gru 2023 · What is mass communication? At its core, mass communication is the process of creating, sending, receiving, and analyzing messages to a large audience, often through a medium such as television, radio, newspapers, or the internet.
