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  1. www.communicationtheory.org › mass-communication-traditional-vs-modern-mass-mediaMass Communication- Traditional Vs Modern Mass Media

    Mass communication includes creating, sending, receiving, and analysing messages to a broad audience through various forms of media. The primary goal is to inform, educate, entertain, or persuade the audience. This includes traditional formats such as television, radio, and print, as well as newer digital mediums like social media and podcasts.

  2. journalism.university › introduction-to-journalism-and-mass-communication › massUnderstanding Mass Communication: A Deep Dive into Its Process...

    14 gru 2023 · What is mass communication? At its core, mass communication is the process of creating, sending, receiving, and analyzing messages to a large audience, often through a medium such as television, radio, newspapers, or the internet.

  3. pdfs.semanticscholar.org › 0655 › e0555ffd30e0c7d725967725949251c18026TRANSMISSION, COMMUNION, COMMUNICATION James Carey —...

    James W. Carey maintained that communication is not merely the transmission of information; an approach that questions the American tradition of focusing only on mass communication’s function as a means of social and political control, and makes a case for broadening the definition of communication to include an investigation into the content of...

  4. socialsci.libretexts.org › 1313.1: Defining Mass Communication - Social Sci LibreTexts

    24 wrz 2020 · Simply put, mass communication is the public transfer of messages through media or technology-driven channels to a large number of recipients from an entity, usually involving some type of cost or fee (advertising) for the user.

  5. onlinelibrary.wiley.com › doi › pdfThe Handbook of Media and Mass Communication Theory - Wiley...

    The Handbook of Media and Mass Communication Theory. Handbooks in Communication and Media. This series aims to provide theoretically ambitious but accessible volumes devoted to the major fields and subfields within communication and media studies.

  6. uk.sagepub.com › 67529_McQuail___Mass_Communication_Theory_Chapter_4McQuail’s Mass Communication Theory - SAGE Publications Ltd

    Mass communication can be considered as both a ‘societal’ and a ‘cultural’ phenom-enon. The mass media institution is part of the structure of society, and its techno-logical infrastructure is part of the economic and power base, while the ideas, images and information disseminated by the media are evidently an important aspect of our

  7. www.jstor.org › stable › pdfplusSociology of Mass Communication - JSTOR

    mass communication as primarily the planned application of certain technolo-gies for purposes of mass persuasion, information, or control. The formulation directs attention to matters of avowed purposes, overt meaning, and com-municative efficiency. The decline of this (applied social psychology) model has been one of the