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Types of Mass Communication. 1. Print Media. Print media includes newspapers, magazines, pamphlets, and books. Though digital formats are taking over, print still plays a vital role in delivering in-depth analysis, features, and local news. Why print media matters is, according to a 2022 survey from the Pew Research Center, around 23% of young ...
Explore six fundamental theories and models of mass communication. This article includes their definitions and examples.
Learning Objectives. Identify key functions of the mass media. Explain how the media functions as a gatekeeper. Discuss theories of mass communication, including hypodermic needle theory, media effects, and cultivation theory. How does mass communication function differently than interpersonal communication?
27 kwi 2024 · The Hypodermic Needle Theory, a model in Mass Communication, suggests a direct and powerful influence of media on audiences. This theory, originating in the 1920s and 1930s, posits that media messages are “injected” directly into the passive audience’s brain, leading to immediate and uniform effects.
3 maj 2022 · The second edition of this innovative textbook provides a comprehensive overview of mass communication theories, as well as their origins and empirical supports in psychology, sociology, political science, and philosophy.
An overview of information sources, impacts, uses, theories, and future outlook of mass communication on society and cultures.
As Chapter 1 explained, mass communication consists of messages that are trans-mitted to large, usually widespread audiences via broadcast means (radio, televi-sion), print (newspapers, magazines, books), multimedia (CD-ROM, DVD, the Internet, etc.), and other forms such as recordings and movies.
