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Pepsi, Where's My Jet? is an American Netflix original docuseries directed by Andrew Renzi. Its story explores the Leonard v. Pepsico, Inc. court case. It premiered on Netflix on November 17, 2022. [1]
- Leonard v. Pepsico, Inc.
In 1996, PepsiCo began a promotional loyalty program in...
- Leonard v. Pepsico, Inc.
16 lis 2022 · In 1995, Pepsi created an innovative ad campaign that had people collect points to redeem merchandise. But one curious detail caught the eye of a then 21-year-old John Leonard: if he collected enough points, he could get a Harrier fighter jet.
In 1996, PepsiCo began a promotional loyalty program in which customers could earn Pepsi Points which could be traded for physical items. A television commercial for the loyalty program displayed the commercial's protagonist flying to school in a McDonnell Douglas AV-8B Harrier II vertical take off jet aircraft, valued at $37.4 million at the ...
Pepsi, Where's My Jet?: With John Leonard, Todd Hoffman, Michael Patti, Jeff Mordos. When a 20-year-old attempts to win a fighter jet in a Pepsi sweepstakes, he sets the stage for a David versus Goliath court battle for the history books.
17 lis 2022 · Netflix documentary series “Pepsi, Where’s My Jet?” chronicles the fallout — nearly devastating for Goliath Pepsi and nearly a major windfall for a pair of Davids, John Leonard and Todd ...
15 lis 2022 · He contacted a wealthy buddy named Todd Hoffman to see if he could help finance and facilitate the project, which turned a corner when Leonard noticed in the fine print of a Pepsi Points catalog that points could be directly purchased, and the cost of seven million points didn’t come close to the actual value of a Harrier Jet.
Documentary. Location: Antarctica. The moment I heard about John Leonard and Todd Hoffman's audacious quest to win a Harrier jet from Pepsi—yes, an actual fighter jet—I knew this was a story begging to be told. Inspired by a classic 1996 TV commercial, these friends were out to turn the fantastical into the factual.
