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The Death of Ethos, Pathos, and Logos. really want to say “ethos,” but I know I can’t, so instead I might say... The author notes his experience in this area by... The author endears herself to her audience by... The author demonstrates that she is a model of morality by...
Polish Academy of Sciences. Logos, Ethos, Pathos. Classical Rhetoric Revisited. Abstract: The main purpose of this paper is to reflect upon the question to what extent contemporary politics is only the “eristic technique” skilled at introducing pathos and instrumentally appealing to logos and ethos. Aristotle’s rhetorical triad—logos ...
The rhetorical triangle is typically represented by an equilateral triangle, suggesting that logos, ethos, and pathos should be balanced within a text. However, which aspect(s) of the rhetorical triangle you favor in your writing depends on both the audience and the purpose of that writing.
In an ideal situation — with a good procedure and rational judges — logos dominates and in the real situation of Aristotle's time — with an imperfect procedure and irrational judges — ethos and pathos prevail.
Aristotle defined three distinct rhetorical appeals as they pertained to the art of persuasion: ethos (the rhetor’s credibility), logos (logic or rationality), and pathos (emotion). Ethos. Ethos in rhetoric is defined as “the role of the writer (speaker) in the argument and how credible his/her argument is” (“Rhetorical Triangle”).
By understanding the Aristotle’s three elements of persuasive speech—the ancient Greek words ethos, pathos and logos—students will be able to analyze the effectiveness of rhetorical strategies and elements in commercials and speeches. This lesson could be used in grades 5-12.
In the following, we present the Aristotelian rhetoric categories of logos, ethos, and pathos as a systematic way to study political frames and illustrate our framework with the empirical case of direct-democratic campaigns in Switzerland.
